Stephen Covey’s Seven Habits is renowned by strategic management educators and advisors as the bible for success- in business, relationships and life in general. If you’ve ever attended business school you’re likely to have studied the book at great length. I recently stumbled across some of my old MBA coursework and was interested to find… Continue reading The Seven Habits of Highly Effective Marketers
When I hear the word “continuing education,” I usually think of a doctor, teacher or lawyer. Someone with a license to practice a profession who needs to maintain a level of CEUs to keep abreast of what’s changed in their profession. And there’s a whole market of training firms and event planners that cater to… Continue reading Continuous Learning for Social Media Marketers: Have you watered your social lawn lately?
After scanning my news feed this morning to see all the resolutions and reflections of family members and friends of the past year, I couldn’t help but think about my own life in 2013 and where I’ve ended up. Although many days I felt like I was being hit by a constant truckload of work,… Continue reading 10 Years of Marketing: Highlights from 2003-2013
Experience has taught me that sharing my goals for others to see is a great way to spur accountability and motivation (while keeping my social networks free of dust). For example, last month I ran 26.2 miles without stopping and Facebooked what every mile of it felt like. It was a pretty good plan until my phone died, but at least I was able to cross the finish line alone and miserable. So here’s… Continue reading My Twitter Marathon: 3000 Followers in 60 Days
When it comes to building an online community, there’s no shortage of social platforms to choose from. We all know them and (most of us) already have them: Facebook pages G+ pages LinkedIn groups Ning groups Blogs Forums Etc. The rise of free digital media has removed almost every barrier to entry for marketers to… Continue reading To create or participate? That is the question.
I’ve been doing a lot of thinking about the weight of Klout scores. With the gospel of influencer marketing pollinating the media, it’s hard not to. Like stocks and credit scores, it’s easy to get caught up in the rise and fall of where you stand in relation to others. But is there more to it that makes our Klout… Continue reading Klout: The Online Standard of Vanity?
Imagine a fisherman on a boat in a pond. He casts the bait and waits, hoping for a bite. If he’s lucky, the pond is stocked full of fish ready to take the line. If he’s not, he’ll have to work a bit harder for the catch. In the world of business, things don’t operate so differently. We have… Continue reading Did you thank your marketing department today?